Retail sales don’t improve on their own. Growth comes from a proven, repeatable strategy that you can run every week, not wishful thinking.
That was the theme of our session featuring Stephen Farley, a seasoned retail CEO and operator who has helped grow and turn around iconic retail brands including Hallmark, Yankee Candle, JCPenney, and Payless. He shared the real-world principles and actions that consistently move results across merchandising, marketing, and store operations.
Together with Marc Weiss and Dane Cohen of M1, we broke down a simple system built around three levers that help: bring your best customers back more often, convert one more shopper per day, and increase each transaction through smart add-ons and bundling.
This is store-tested guidance you can put to work immediately, from effective merchandising to associate behaviors that lift results without feeling pushy or relying on constant discounting. You’ll leave with a clear framework to tighten your merchandising plan, sharpen the in-store experience, and coach your team on the few behaviors that reliably lift results.
In this session, you will learn how to:
Increase traffic by driving repeat visits, using “newness” the right way while staying in stock on the basics that pay the bills
Improve conversion with a better in-store experience, including clearer visual merchandising, navigation, and simple team training that actually sticks
Build bigger baskets through add-ons and bundling, so you raise average ticket naturally at the register and on the floor
If you’re ready to turn more walk-bys into walk-ins, more walk-ins into buyers, and more buyers into bigger transactions, this session is for you.
Welcome Matt Laurich!
We are pleased to announce that Matt Laurich has joined The Bankson Group as a retail expert. Matt brings extensive experience in the independent college bookstore industry, with a strong background in retail strategy, vendor relations, and operations. His deep understanding of campus retail and its unique challenges will further enhance our ability to deliver tailored, impactful solutions for our clients.
Please join us in welcoming Matt to the team!
We are pleased to announce that Matt Laurich has joined The Bankson Group as a retail expert. Matt brings extensive experience in the independent college bookstore industry, with a strong background in retail strategy, vendor relations, and operations. His deep understanding of campus retail and its unique challenges will further enhance our ability to deliver tailored, impactful solutions for our clients.
Please join us in welcoming Matt to the team!